How title companies get realtor referrals in Florida
Most buyers and sellers have never heard of a title company until their agent names one. The agents who already have a closer they love rarely switch. New agents have no closer at all.
Agents steer the order
Whether the buyer or the seller picks the title company depends on the county and the contract, but in practice both usually ask their agent. An agent who closes a handful of deals a year with you is a steady stream of files, which is why title marketing is agent marketing.
Why start with new agents
Established agents have a closer, a processor they text, and a habit. Newly licensed agents have none of that, and their first closing is stressful. Florida licenses about 1,100 new real estate agents a month. Being the title company that explained the process before their first contract is how long relationships start.
What new agents need from a title company
- A simple walkthrough of contract to close: commitment, lien and permit searches, the closing disclosure, and closing day.
- Fast answers on open permits, liens and HOA estoppels, which are what derail first deals.
- Net sheets and closing cost estimates they can hand clients the same day.
- Mobile and remote closings for clients who cannot come in.
Finding newly licensed agents
Florida DBPR publishes new real estate licenses. You can look agents up one at a time, file a public records request, or get every new licensee in your counties weekly with name, email and phone, which is the list we sell. Each record carries DBPR's license status, so you can also see who has not joined a brokerage yet.
A four-week plan
- Week 1: get the agents licensed this month in the counties you close in.
- Week 2: email each one a short contract-to-close guide and a direct line for questions.
- Week 3: follow up once with a net sheet template or a free class for new agents.
- Week 4: repeat with the new week's agents. Keep it to education and service; anything of value given for referrals crosses the RESPA line below.
Where Florida's new agents are
The counties licensing the most new real estate agents, from DBPR records as of 2026-10-28. These are the agents with no title company yet.
| County | Last 12 months | Last 30 days |
|---|---|---|
| Miami-Dade | 1,953 | 207 |
| Broward | 1,107 | 119 |
| Palm Beach | 1,035 | 119 |
| Orange | 874 | 95 |
| Hillsborough | 792 | 85 |
| Lee | 525 | 45 |
| Duval | 423 | 42 |
| Pinellas | 398 | 48 |
| Polk | 344 | 40 |
| Pasco | 325 | 32 |
The RESPA line
RESPA Section 8 prohibits paying agents, or giving them anything of value, for referrals of title business. Education and genuinely shared marketing costs are the safe ground; run any joint effort past your underwriter and counsel. Commercial email to agents also needs an honest subject, your postal address and an opt-out you honor (CAN-SPAM). This is not legal advice.
Frequently asked questions
How do title companies get referrals from real estate agents?
By being the closer an agent trusts on their first deals: fast commitments, clear updates and a smooth closing day. Newly licensed agents are the easiest to win because they have not chosen a title company yet, so title marketers reach them in their first weeks.
Who chooses the title company in Florida?
It depends on local custom and the contract. In much of Florida the seller pays for the owner's title policy and often selects the title company, while in parts of South Florida, including Miami-Dade and Broward, the buyer usually does. Either way, the agent's recommendation carries a lot of weight.
Can a title company pay a real estate agent for referrals?
No. RESPA Section 8 prohibits giving or accepting anything of value for referrals of settlement services, which include title services. Joint marketing is allowed only when each party pays its fair share, and affiliated business arrangements need proper disclosure. Check with your underwriter and counsel.
Can a seller require a buyer to use a particular title company?
Under RESPA Section 9, a seller may not require, as a condition of sale, that the buyer purchase title insurance from a particular title company on a federally related mortgage loan.
How many new real estate agents are licensed in Florida each month?
About 1,100. Our DBPR records show 13,578 new Florida real estate licenses in the last 12 months.
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