Real estate school marketing in Florida: reaching new licensees

Every newly licensed Florida agent has a deadline: 45 hours of post-licensing before their first renewal. The school that reaches them first, while they are still deciding, usually gets the enrollment.

Why new licensees are the whole market

Pre-licensing students find a school on their own. Post-licensing is different: everyone who passes the exam has to take it, on a deadline, and most have no loyalty to their pre-licensing school. Florida licenses about 1,100 new real estate agents a month. Each of them will buy a post-licensing course from someone, and later 14 hours of continuing education every renewal.

The deadline, exactly

• Sales associates: 45 hours of post-licensing before the first renewal, or the license becomes null and void.
• Brokers: 60 hours of post-licensing before the first renewal.
• First renewal: the first March 31 or September 30 at least 18 months after licensing, so roughly 18 to 24 months in.
• After that: 14 hours of continuing education each two-year cycle.

Most new agents enroll well before the deadline, which is why reaching them in their first weeks matters more than reaching them close to it.

What to send a new licensee

• The format: online self-paced, live online or classroom, and how long the course takes.
• The deadline, explained simply: many new agents do not know their own first renewal date.
• The price and any bundle with exam prep for the final exam or with CE later.
• One link to enroll.

Finding newly licensed agents

Florida DBPR publishes new real estate licenses. You can file a public records request yourself (see how to get the DBPR licensee list), or get every new licensee weekly, by county, with name, email, phone, mailing address and original license date, which is the list we sell. The license date tells you exactly where each agent is against their deadline.

A four-week plan

• Week 1: get the agents licensed this month in the counties you serve, or statewide for online courses.
• Week 2: email each one the deadline in plain words, your format and price, and an enrollment link.
• Week 3: follow up once, with a start date or a limited-time price.
• Week 4: repeat with the new week's licensees. A steady weekly batch reaches every agent at the same point: right after licensing.

Where Florida's new agents are

The counties licensing the most new real estate agents, from DBPR records as of 2026-10-28. These are the agents with no post-licensing school yet.

Stay compliant

Commercial email needs an honest subject, your postal address and an opt-out you honor (CAN-SPAM). Calls and texts to cell phones have separate rules (TCPA and the Do Not Call registry). Check current requirements with the Florida Real Estate Commission before quoting them in marketing. This is not legal advice.